The Customer Challenge

Manual offer generation can be expensive and time-consuming, offers little responsiveness, and doesn’t provide an engaging customer experience.

  • Offers are immediately out of date once the program is created
  • Large data science teams are necessary in order to create models
  • Customers do not receive a truly personalized experience relying on segmentation

The Intersys Solution

Automated product and offer recommendation provides a sales boost and improves customer loyalty

  • Integrated Data in HDP gives dynamic offer scoring via massive scalability
  • Algorithm┬álibrary will continue to improve as more data is collected on HDP
  • Flexibility to adapt to changing company objectives and customer behaviors
  • Management console allows for automation with no advanced technical skills required to be the program administrator

Results

  • Massive scalability
  • Continuous improvement
  • Flexibility to adapt
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